Home Company Profiles Bajaj Electricals Ltd | Products

Bajaj Electricals Ltd | Products


Bajaj Electricals Limited (Bajaj Electricals) is a globally renowned and trusted brand spread across

  • Consumer Product segments (Appliances, Fans, Lighting), and
  • EPC (Illumination, Power Transmission and Power Distribution).

In addition to being among the leading companies in India, the Company has a market presence in more than 40 countries across South East Asia, SAARC nations, the Middle East and Africa.

The Company undertakes manufacturing of Consumer Products, Poles, Monopoles and EPC products through its two manufacturing units located in Pune, Maharashtra.
Further, the Company also has 4 manufacturing units through its joint venture / subsidiaries located in Nasik & Aurangabad (Maharashtra), Shikohabad (Uttar Pradesh) and Parawanoo (Himachal Pradesh).

Bajaj Electricals Limited

Bajaj Electricals Limited is One of the most trusted and preferred names in Consumer Products and EPC segment, Bajaj Electricals Limited (Bajaj Electricals) is renowned for its exceptional range of innovative products and solutions, catering to a wide customer base – meeting varied requirements efficiently.

  • Revenue from operation: Rs 4,977.09 crore
  • 3,007 Employees
  • 26 Branch offices across the globe
  • 2.20 lakhs Retail outlets

Bajaj Electricals also markets and services Morphy Richards products in India and SAARC countries, offering customers a premium range of home and kitchen appliances that meet international quality standards.

Further, post the acquisition of Nirlep Appliances, a leading non-stick cookware manufacturer, in 2018, today Bajaj Electricals has strategically diversified its product offerings.

The export division of Bajaj Electricals deals with consumer products (including Fans, Appliances and Lighting products) and indoor and outdoor lighting solutions.

With an aim to build a global brand presence, the Company has spread its footprint in more than 30 countries around the world, including key export markets of Sri Lanka, Bangladesh, UAE, Oman, Qatar, Ghana, Sudan, Nigeria, Kenya, Uganda, Ethiopia, Mozambique, Egypt and Mauritius.

Bajaj Electrical Products

Bajaj Electricals’ enjoys a strong brand reputation in Indian and overseas markets, with a strong portfolio of quality offerings spread across various segments including Consumer Products (Appliances, Fans, Lighting) and EPC (Illumination, Power Transmission and Power Distribution)

The Company aim to be a modern and contemporary consumer durable brand, Bajaj Electricals offers a range of unique and innovative products within its

  • Kitchen Appliances,
  • Domestic Appliances,
  • Fans and
  • Lighting categories.

These 4 broad categories have more than 25 subcategories among them, including multiple product ranges. The segment contributed 62% of the total revenue.

Bajaj Electrical Products

The Company also cater to the premium home appliance and cookware segment through acquired brands, Morphy Richards and Nirlep Appliances. Below is the List of Consumer Products from Bajaj Electricals

Kitchen Appliances

The Following are the List of Products in Kitchen Appliances from Bajaj Electricals

  1. Mixers,
  2. Food Processors,
  3. JMG,
  4. Induction Cookers,
  5. Rice Cookers,
  6. OTG,
  7. Microwave Oven,
  8. NEKA,
  9. Pressure Cooker and
  10. Gas Stoves

Domestic Appliances, Fans and Lighting

The Following are the List of Products in Domestic Appliances, Fans and Lighting from Bajaj Electricals.

  • Water Heaters,
  • Irons,
  • Air Coolers & Room Heaters
  • Ceiling Fans,
  • Table Fan,
  • Pedestal and Wall (TPW) fans,
  • Air Circulators,
  • Exhaust Fans
  • LED Lamps,
  • Battens,
  • Panels and Electrical Accessories
Bajaj Electrical Product

Illumination: The Company has decades of experience, expertise and proven track record of providing top-notch functionality, energy efficient and aesthetically appealing solutions to customers

  • Smart Lighting Solutions,
  • meeting requirements of Indoor, Outdoor and
  • Solar Powered Lighting

Power Distribution: Bajaj Electricals specialise in building and strengthening power distribution infrastructure to ensure uninterrupted electricity supply across the country, especially in the rural areas.

  • Rural Electrification Works,
  • Feeder Separation Works,
  • System Strengthening and Substation

Power Transmission: Bajaj Electricals is one of the leading companies in power transmission sector undertaking turnkey solutions for transmission line towers.
Through manufacturing facility in Pune, The Company manufacture transmission line towers, monopoles and other fabricated structures.

  • Transmission Lines,
  • Monopoles and EHV Substation

Shekhar Bajaj Chairman & Managing Director [MD]

Shekhar Bajaj is the Chairman and Managing Director MD of Bajaj Electricals Limited. Shekhar Bajaj, started his career with Bajaj Sevashram after which he worked at Bajaj International, the group’s export company.

Mr. Shekhar Bajaj joined Bajaj Electricals in 1980, became the Managing Director in 1987 and took over as the Chairman and Managing Director in 1994.

Mr. Bajaj is the Chairman of Bajaj Group companies Bajaj International and Hercules Hoist Pvt. Ltd. and on the Board of Directors of Bajaj Auto and IDBI Bank. He was past President of ASSOCHAM, Indian Merchants Chamber (IMC) and Council for Fair Business Practices (CFBP).

Subsidiary of Bajaj Electricals

The following are the Subsidiary Company of Bajaj Electricals

Nirlep Appliances Private Limited
Gut no. 16, Naigavahan, Khandewadi
Taluk Paithan, Paithan road Naigavahan
Aurangabad 431105
U27200MH1979PTC021470 Subsidiary 79.85 %

Starlite Lighting Limited
6, MIDC, Satpur, Trimbak Road, Nashik –
422 007
U31300MH1995PLC090213 Joint Venture 47.00 %

Hind Lamps Limited
Shikohabad, Firozabad,
Uttar Pradesh – 283 141
U27302UP1951PLC002355 Associate 19.00 %

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