Britannia Industries Ltd is among the most trusted food brands in India with a wide and growing portfolio of products in the food segment covering Biscuit, Bread, Cake, Rusk, Dairy and Adjacencies. Britannia Industries is one of India’s leading food companies with a 100 year legacy. The company is a part of the wadia group.
The Company is primarily involved in manufacturing and sale of various food products. The following are the business segment of Britannia.
- BAKERY BUSINESS
- DAIRY BUSINESS
- ADJACENT BUSINESS
- INTERNATIONAL BUSINESS
Britannia Industries Limited
Britannia products are available across the country in close to 5 million retail outlets and reach over 50% of Indian homes.The company has a presence in more than 60 countries across the globe.
The international footprint includes presence in Middle East through local manufacturing in UAE and Oman, are the No 2 biscuit player in UAE with a strong contention to leadership and have a similarly strong market position in the other GCC countries. We are also the market leaders in Nepal and are in the process of investing a manufacturing facility in the country. The company foot print spreads across
- North America,
- Africa and
- South East Asia through exports
International Business of the Company is largely around Middle East, America, Africa, ASIAPAC and SAARC.
Britannia Industries Products
The products of the Company are exported to over 79 Countries across the world. Britannia is among the most trusted food brands, and manufactures India’s favorite brands like
- Good Day,
- Milk Bikis and
- Marie Gold
which are household names in India. Britannia’s product portfolio includes
BAKERY BUSINESS Products
Biscuit, as India’s largest food category, is considered as an essential, in practically every Indian family consumption basket. It is one of the most deeply penetrated categories in the country, reaching over 90% of the households.
The per capita consumption of biscuit in India is comparatively low at 2 kgs versus 10 kgs in certain developed countries. The low per capita consumption and high levels of penetration provide a good base to increase consumption through appropriate business strategies.
Cake is an evolving category which has witnessed some breakthrough developments in formats, pricing and variants in the last few years. The category growths have slowed down due to sluggish economic conditions and there has been significant increase in the competitive activity.
Rusk is a traditional category with a reasonable level of unorganized play. The category has not witnessed any significant technology changes or product innovation in India. This category, however, has multiple value-added product offerings in other countries.
Bread is considered as a staple food in many parts of our country. Consumer preference for healthy & premium products is providing significant opportunity in this category.
DAIRY BUSINESS Products
India is the largest producer and consumer of dairy products and currently contributes ~20% of the global production. This category, is currently dominated largely by unorganized players.
The organized segment of the Indian Dairy Industry is growing and has a great role to play in the future development and growth of the industry. In the past few years, the processed milk products market has witnessed sustained growth due to increasing urbanization, rising disposable income and proliferation of retail outlets beyond Tier 1 cities. While packaged liquid milk will remain a key driver of the industry growth, value added dairy products are also expected to witness healthy growth.
ADJACENT BUSINESS Products
Wafers is a ~ Rs 700 Crores category growing at a healthy pace and your Company is the first branded player with a large national presence to enter this fragmented category. The fragmented and unorganized nature of the segment offers tremendous opportunities for growth.
Center Filled Croissants
It is practically a new category in India. However, itis a very large category in many developing countries in the world. Your Company’s entry into this nascent category is based on the tremendous potential it holds, given the shifts in the lifestyle and consumption habits of the youth.
Snacking is inherent to Indian food culture and is an important category of your Company’s adjacent business. It has traditionally implied a variety of sensorial experiences in terms of flavour, taste, shape, texture, ingredients, appearance & accompaniments.
The category is very large and highly competitive with more than 2000 players operating in it. Migration from unorganized or local to branded products will drive growth for national players like Britannia.
NUSLI N WADIA Owner and Chairman
Mr. Nusli N Wadia, was inducted on the Company’s Board on 5th September 1993 and has been the Chairman of the Company since 8th September 1993. Mr. Wadia is a well-known Indian Industrialist. He is the Chairman of Wadia Group companies and also Director on the Board of several Indian companies.
Mr. Wadia has contributed actively in the deliberations of various organisations such as the Cotton Textiles Export Promotion Council (TEXPROCIL), Mill Owners’ Association (MOA), Associated Chambers of Commerce & Industry, etc. He is the former Chairman of TEXPROCIL and also of MOA.
Mr. Wadia was appointed on the Prime Minister’s Council on Trade & Industry during 1998 to 2004. He was the Convenor of the Special Group Task Force on Food and Agro Industries Management Policy in September, 1998. He was a Member of the Special Subject Group to review regulations and procedures to unshackle Indian Industry and on the Special Subject Group on Disinvestment.
He was a member of ICMF from 1984-85 to 1990-91. He is Trustee of the Executive Committee of the Nehru Centre, Mumbai. Mr. Wadia has a distinct presence in public affairs and has been actively associated with leading charitable and educational institutions.
VARUN BERRY Managing Director
Mr. Varun Berry, holds a graduate degree in BE Mechanical from the Punjab University. He has also attended a course in Strategic Management from Wharton University and the Global Leadership Program at IMD, Switzerland.
Mr. Varun Berry joined the Company as Vice President & Chief Operating Officer with effect from 1st February, 2013. He has an experience of over 27 years with premier companies like Hindustan Unilever and Pepsico, both in India and overseas and a successful track record in leading start ups, turnarounds, joint ventures and growth businesses.