Here we can see the list of Top 5 Direct selling Companies in India before that have a look at Direct selling Industry. The global Direct Selling industry stood at around USD 192.9 billion in 2018.
China is the leading country in terms of Direct Selling sales in 2018 with a Direct Selling sale of USD 35,732 million contributing around one-fifth of Direct Selling sales globally. It is closely followed by the United States of America having a Direct Selling sale of USD 35,350 million in 2018.
Indian Direct Selling Industry
The Indian Direct Selling Industry stood at around INR 1,30,800 million in 2018-19 growing at approximately 13% from INR 1,16,700 million in 2017-18. The industry showed a Compunded Annual Growth Rate of approximately 16% growing from INR 83,085 million in 2015-16 to INR 1,30,800 million in 2018-19.
List of Top Direct Selling Companies in India
Amway continues to be the leading Direct Selling organization with global revenue of USD 8.8 billion in 2018. Avon Products Inc., Herbalife, Infinitus, and Vorwerk along with Amway comprise of the top 5 Direct Selling organizations in 2018 based on their global revenue.
5. Vorwerk Thermomix
Thermomix has a proud history of innovation and engineering excellence – staying at the forefront of kitchen technology for over 30 years. The Company is a business division of Vorwerk – a major international group with a 130-year history and a reputation for high quality, innovative products.
Thermomix ® from Vorwerk is a unique all-in-one kitchen appliance that will enhance the way you cook by helping to unlock your full culinary potential while saving you time and effort. Its compact design takes up only slightly more surface area on the worktop than an A4-sized sheet of paper, yet packs enormous power, versatility and innovation, while taking on numerous jobs for you in the kitchen.
Hundreds of thousands of advisors all across the world are selling Vorwerk products. Direct selling at Vorwerk takes different forms around the world, depending on the product group and local and cultural differences.
The benefits of direct sales are clear: Customers experience first-hand the quality and efficiency of the products during an individual demonstration at their homes. For employees, direct selling offers an attractive opportunity to earn an income while working under extremely flexible conditions and in a dynamic market environment.
Herbalife is a Global nutrition company that has helped people pursue a healthy, active life since 1980. The Company nutrition, weight-management products are available exclusively through more than 2.3 million independent Associates in more than 90 countries.
The company also supports the Herbalife Nutrition Foundation (HNF) and its Casa Herbalife program to help bring good nutrition to children in need.
2. AVON Beauty Products India Pvt Ltd
Avon Products, Inc. is a multi-level marketing company in beauty, household, and personal care categories. Avon had annual sales of $4.7 billion worldwide in 2019.
It is the fourteenth-largest beauty company and, with 6.4 million representatives, is the second-largest direct-selling enterprise in the world (after Amway). The company’s CEO is Angela Cretu, who was appointed to the position in January 2020.
In May 2019, the Brazilian company Natura & Co announced its intent to acquire Avon; the deal closed in January 2020. Its ownership accounts for a 76% stake
1. Amway India Enterprises
Amway India has established itself as India’s largest direct selling company. Amway India is currently among the top 10 markets for Amway globally. The Company target is to have India in the top 3 markets.
Amway sells more than 140 world class products in India. The Company has a strong portfolio of brands. NUTRILITE has a legacy of more than 80 years. In fact, NUTRILITE is the world’s number one selling brand of vitamins and dietary supplements.
Amway India Enterprises Pvt. Ltd is India’s largest direct selling FMCG Company and a wholly owned subsidiary of Amway Corporation, USA. In India,Amway has spent more than 30% of the USD 335 million allocated for global expansion.
Amway’s first manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s second manufacturing plant located outside of USA.