Bajaj Consumer Care Limited (BCCL) is one of India’s most trusted names in the fast-moving consumer goods (FMCG) sector, specializing in personal care. The company is a part of the Shishir Bajaj Group and has established itself as a leader in the hair oil segment, while also diversifying into skincare and Ayurvedic personal care products. BCCL has built a strong reputation over seven decades, earning consumer trust through iconic products such as Bajaj Almond Drops Hair Oil and Nomarks.
Company History
Bajaj Consumer Care Limited (BCCL) has a rich legacy of more than seven decades in India’s fast-moving consumer goods (FMCG) industry, especially in the personal care sector. The company traces its roots back to the Shishir Bajaj Group, a respected Indian industrial conglomerate. Over the years, BCCL has emerged as one of the leading players in the hair oil market and a trusted brand name for millions of households.
Since its incorporation, the company has pursued a consumer-first philosophy, focusing on trust, quality, and care. A significant milestone was achieved in 2010 when BCCL was listed on both the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE), signaling its entry into the capital markets and strengthening its corporate governance practices.
The company’s early years were defined by its flagship product, Bajaj Almond Drops Hair Oil, which went on to become an iconic brand in the light hair oil category. The product’s success inspired diversification into other hair oil categories and eventually into skincare, body care, and herbal personal care products. Today, BCCL has built a wide portfolio of trusted brands and expanded internationally, with its products being available in more than 30 countries.
The company’s history can be summarized as a journey of:
- Innovation – Continuously launching consumer-relevant products.
- Resilience – Withstanding market fluctuations while retaining strong brand equity.
- Progressive Expansion – Extending beyond oils into holistic personal care and wellness.
Vision and Values
- Vision: To shape enhanced personal care experiences globally while creating long-term, sustainable stakeholder value.
- Core Values:
- Consumer First – Placing consumers at the center of every decision.
- Innovation – Differentiating through creativity, R&D, and insights-driven launches.
- Entrepreneurship – Encouraging growth-oriented ownership and agility.
- Integrity – Upholding transparency, accountability, and ethical conduct.
These values underpin BCCL’s strategy and are reflected in its operational excellence, marketing practices, employee policies, and governance framework.
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Business Segments
Bajaj Consumer Care operates in multiple segments within the FMCG space, with a clear dominance in the hair oil category. The company has steadily expanded its portfolio to include body care, skincare, and Ayurvedic solutions.
1. Hair Oils Segment
Hair oils remain the backbone of the company’s revenue.
- Bajaj Almond Drops Hair Oil (ADHO): Market leader in the light hair oil (LHO) category with a commanding 63%+ market share. It contributes the highest proportion to the company’s sales. ADHO is enriched with almond oil and 6X Vitamin E, positioned as a nourishing solution against hair fall.
- Bajaj 100% Pure Coconut Oil: A natural oil offering purity and freshness. It has gained momentum in both modern trade and e-commerce channels, with double-digit growth reported in FY25.
- Bajaj Amla Range: Includes variants like Amla Aloe Vera and Sarson Amla, catering to traditional consumers while integrating new-age preferences. Sarson Amla has been redesigned with enhanced fragrance, color, and texture, resonating strongly in North India.
- Ethnic Oils: Includes natural heritage products such as 100% Pure Henna oils, focusing on India’s traditional wellness rituals.
2. Personal Care Products
Moving beyond hair oils, BCCL has expanded into skincare and body care:
- Almond Drops Ultra-Light Summer Body Lotion – Designed for modern, youthful consumers seeking lightweight moisturization.
- Almond Drops Shampoo and Conditioner – Complementing the oil segment by offering end-to-end hair care.
- Nomarks Skincare Line – Focused on skin treatment, especially anti-marks and fairness solutions.
- Bajaj Gulab Jal (Rose Water) – A natural ethnic product targeting chemical-free skincare consumers.
- Ethnic Skincare Range – Catering to cultural preferences in beauty and wellness.
3. Acquired Portfolio – Banjara’s (2025)
The acquisition of Vishal Personal Care Pvt. Ltd. introduced the Banjara’s brand to BCCL’s portfolio.
- Products: Herbal powders, Aloe Vera gels, facial kits, shampoos, hair powders.
- Market Strength: South India, with 70,000+ outlets.
- Business Model: Debt-free, cash-positive operations.
- Revenue Contribution: INR 50+ crore annually with a CAGR of 14%.
Revenue Breakdown by Segment (FY 2024–25)
- Hair Oils (ADHO, Coconut, Amla): ~80%
- Skincare & Personal Care (Lotions, Nomarks, Gulab Jal, soaps): ~15%
- Banjara’s Herbal & Ayurvedic Products: ~5%
Brands Portfolio and Revenue Contribution
BCCL is a powerhouse of brands that dominate consumer recall.
- Bajaj Almond Drops Hair Oil – Market leader with 63% LHO share.
- Revenue Contribution: ~60%
- Bajaj 100% Pure Coconut Oil – Fastest-growing, strong in e-commerce.
- Revenue Contribution: ~10%
- Bajaj Amla Range – Includes Aloe Vera Amla and Sarson Amla oils.
- Revenue Contribution: ~5%
- Nomarks Range – Skincare and hair care solutions.
- Revenue Contribution: ~5%
- Banjara’s (Acquired) – Herbal and Ayurvedic portfolio.
- Revenue Contribution: ~5%
- Ethnic Range – Henna, Gulab Jal, and other cultural products.
- Revenue Contribution: ~3–4%
BCCL’s brand strategy focuses on diversification, consumer-centric launches, and premiumization. Each brand caters to a unique consumer segment, ensuring a broad and loyal base.
Geographical Presence
BCCL’s operations span across 30+ countries, supported by strong domestic dominance.
India
- 43 lakh+ retail outlets.
- 7,700+ channel partners.
- Strong rural penetration through Project Aarohan.
International Presence
- South Asia – Bangladesh, Nepal.
- Middle East – UAE, Saudi Arabia.
- Africa – Expanding in key countries.
- Western Markets – USA, UK, Malaysia (via partnerships with Amazon and Lazada).
Revenue Breakdown by Geography (FY 2024–25)
- Domestic (India): ~80%
- International Markets: ~20%
Financials (FY 2024–25)
Consolidated Profit & Loss Statement (INR Crore)
| Particulars | FY 2024–25 |
|---|---|
| Net Sales Value | 927.7 |
| Total Operating Income | 942.8 |
| EBITDA | 136.3 |
| Net Profit | 130.1 |
| Gross Margin % | 53.4% |
| EPS (INR) | 9.4 |
| Return on Net Worth | 16.5% |
Consolidated Balance Sheet (INR Crore)
| Particulars | FY 2024–25 |
| Net Worth | 788.38 |
| Long-term Debt | Nil |
| Market Capitalisation | 3,024.72 |
| Total Assets | Reported in consolidated accounts |
Consolidated Cash Flow Statement (INR Crore)
| Particulars | FY 2024–25 |
| Operating Cash Flow | Positive (Strong generation) |
| Investing Cash Flow | Outflow due to Banjara’s acquisition |
| Financing Cash Flow | Outflow due to Share Buyback (₹166.49 crore) |
Subsidiaries, Wholly-Owned Subsidiaries, and Associates
- Vishal Personal Care Pvt. Ltd. (Banjara’s) – Acquired in 2025.
- Annual Revenue: INR 50+ crore
- CAGR: 14% (4 years)
- Debt-Free, Positive Cash Flow
- Strong presence in South India
- Other Subsidiaries and Associates – Listed in Form AOC-1 in the consolidated report.
Revenue Contribution
- Standalone Parent Entity: ~95%
- Subsidiary (Banjara’s): ~5%
Physical Properties
BCCL’s operations are supported by a strong physical infrastructure:
- Manufacturing Units:
- Paonta Sahib
- Guwahati
- 9 Contract Manufacturing Units
- Corporate and Regional Offices:
- Udaipur (Registered Office)
- Mumbai
- Noida
- Kolkata
- Indore
- Lucknow
- Hyderabad
- Bangladesh and UAE (International offices)
- Warehouses: 20 across India, covering 1,62,900 sq. ft.
Founders
Bajaj Consumer Care was founded under the vision of the Shishir Bajaj Group, one of India’s most respected industrial groups.
- Promoter: Mr. Kushagra Nayan Bajaj, Non-Executive Chairman, has played a pivotal role in guiding the company’s strategic direction.
Board of Directors
- Mr. Kushagra Nayan Bajaj – Promoter & Non-Executive Chairman
- Mr. Jaideep Nandi – Managing Director (up to June 30, 2025)
- Mr. Naveen Pandey – Managing Director (from July 1, 2025)
- Mr. Sumit Malhotra – Non-Executive, Non-Independent Director
- Mr. Vimal Chandra Nagori – Non-Executive, Non-Independent Director
- Mr. Jagdish Acharya – Independent Director
- Mr. Anupam Dutta – Independent Director
- Mr. K. S. Narayanan – Independent Director
- Ms. Lilian Jessie Paul – Independent Director
The board demonstrates diversity in expertise, experience, and independence, ensuring strong governance.
Shareholding Structure
- Promoter Group (Shishir Bajaj Group) – Majority shareholding.
- Institutional Investors – Mutual funds, FIIs.
- Public Shareholding – Retail investors.
- FY25 Share Buyback – INR 166.49 crore executed to enhance shareholder value.
Parent Company
Bajaj Consumer Care Limited is part of the Shishir Bajaj Group.
Investments
- Strategic:
- Acquisition of Vishal Personal Care Pvt. Ltd. (Banjara’s).
- Passive Investments:
- Treasury investments, cash equivalents, other short-term investments as per financials.
Future Investment Plans
- Expansion of Almond Drops portfolio into more skincare and haircare categories.
- Strengthening digital-first and quick commerce channels.
- Scaling up Banjara’s brand across modern trade, general trade, and international markets.
- Entry into premium personal care products.
- International Expansion – Deepening reach in USA, UK, Middle East, and Southeast Asia.
- Sustainability Initiatives – Water neutrality, carbon emission reduction, recyclable PET bottles, flip-top packaging.
Conclusion
Bajaj Consumer Care Limited has cemented its place as a leader in the Indian personal care and FMCG space. With its flagship brand Bajaj Almond Drops Hair Oil, a strong and diversified portfolio, and a global presence, the company continues to grow sustainably.
