DTDC Courier Franchise DTDC has been highly acclaimed across industry for establishing one of India’s fastest growing ‘Franchisee Business Model’. DTDC, in turn, confers credit to the franchise concept for its breakthrough in terms of coverage: its primary differentiator in the express courier market in India. Here is details of DTDC Courier Franchise apply online.
DTDC Franchise Story
The DTDC story that started in Bangalore in 1990 soon became the largest network in the Indian Express industry among private players. Now, it boasts of over 5800 successful channel partners across the country, widely studied as case studies at various business schools the world over.
After launching DTDC, Chairman and Managing Director Subhasish Chakraborty initiated the expansion of its network through a franchise movement.
Mr. Chakraborty says: “I conceived a unique business model of appointing franchisees who would not only provide the strength of network at minimal capital investment but also generate business for themselves as well as for DTDC.”
Franchisee System Model [DTDC courier franchise monthly income]
The DTDC Courier Franchise system assists start-ups with minimal capital investment and helps them generate business and profit for themselves and for DTDC, in return. Beginning with the lowest, a franchisee can avail DTDC’s franchise by investing 75,000 INR within an area of 75 square feet. There are other options too, wherein a franchisee can partner with the brand by investing 1 lakh to Rs 1.5 lakh INR.
Categories of DTDC Franchise
Aligned with its founding principles, DTDC’s franchisee model has been structured to address the requirements of a robust pan-India presence and highest service levels for clients. Internationally, DTDC Courier Franchise ensures presence via subsidiaries, joint ventures, representative offices and franchisees as well.
As the key elements of this framework, the following categories of franchisees currently operate in DTDC:
Single Unit DTDC Courier Franchise
This is the most basic form of the franchisee in the DTDC system, which covers more than 95 percent of its network and contributes to 75 percent of its business.
This type of franchisee represents a small territory or a particular pin-code. They are responsible for the development of the business and serving the customers within a limited territory.
Master Franchisee (MF)
Master franchisee represents a franchisee-operated unit in an area within the city limits of the Regional Office, with one or more of the reporting franchisees under its purview. In addition to the role of the Single Unit Franchisee, the MF is responsible for operations and development of the other franchisees within its territory.
Super Franchisee (SF)
Super franchisee represents a franchisee-operated unit in an independent territory or district within a region, with one or more reporting franchisees.
It acts as an extended branch that is responsible for business development, operations and servicing of the clients. They are a key member of the system and the appointment procedure for SF is different from the two franchisee categories mentioned above.
Corporate Franchisee (CF)
An experienced individual from the industry, with basic office infrastructure, an investment capacity and business contacts with corporate houses, is eligible to become a DTDC Corporate Franchisee to promote its products and services. This is a highly specialized form of franchisee, which the company appoints selectively.
All the above franchisees are responsible for the protection of the DTDC brand and upholding the corporate image in their territory or area of operations.
New franchises are given the opportunity to join as Single Unit Franchisees, and slowly graduate to higher categories explained above.
DTDC Courier Franchise Training and Development
DTDC’s unique franchisee-based model lies at the heart of its success; and a robust Training & Development programme underpins this success. As soon as a franchisee joins, he/she undergoes an induction programme, where he/she is given an overview of all the facets of running a franchise.
DTDC provides a welcome kit to a franchisee, which includes all the critical equipment and material needed to start the business. Plus, a special incubation cell is created to guide the franchisee on a daily basis especially, during the initial few weeks.
DTDC also organises training on various operational subjects for the franchisee’s field staff through its branch offices. Periodic product training and knowledge sharing is encouraged through one-on-one interaction, meetings and online modules. Franchisees can also access the latest information through the franchisee intranet.
Additional support given by DTDC includes:
- System & procedures, which can be taught, replicated and delivered profitably.
- Access to continuous research and new product development
- IT support
- Marketing and Promotional advice
- Management and Business planning
- Strong Operational support
- Standard Uniform Policy.
At DTDC we believe in continuous training and development throughout the life cycle of the franchisee(Channel Partner).Some of the recent initiatives towards this include:
Channel Partner Induction Program
Each and every channel partner that joins the DTDC family will go through a 2 day induction program where they will be able to learn about the Vision, Mission and History of DTDC. Along with this the new channel partner will get trained on the operational, managerial and financial aspects of the business.
Read More about Top Courier Companies in India
Incubation Help Desk(IHD)
The Incubation Help Desk will address all administrative queries of the newly inducted CP to enable him to play smoothly the role of a partner of DTDC, allowing him to focus completely on his business thus creating a win-win relationship in the process.
The IHD is a single window solution, utilizing a Query resolution platform to coordinate between all different departments in order to ensure the support for the CP.
Continuous Learning and Development
Through the Train the Trainer program (TTT) launched in April of 2016 we will provide continuous training to all DTDC channel partners.
In addition to this, DTDC founded the DISCM to cater to the growing needs of training as well as the need to keep the franchisee community abreast of the latest technology and knowledge in the express and logistics space.
Roles and Responsibilities of DTDC Franchisee Advisory Board
The Members of the Franchisee Advisory Board (FAB members) are expected to carry out the below mentioned responsibilities:
- Mentoring– Help new franchisees climb the growth path
- Branding and Hygiene-Create brand awareness and maintain basic store/branch hygiene
- Communication-Bridge the communication gap between the franchisees/customers and the management
- Market Research-Study market trends and competitors strategy and help the management design company policies/strategies
- Incubation of fresh ideas-Collect and nurture fresh ideas for the betterment of services
- Sales Growth and Service Excellence– Make DTDC the best service providing company with a focus on profitability
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DTDC Courier franchise