Crompton Greaves Consumer Electricals Limited, under the stewardship of the Murugappa Group, stands as a beacon of innovation in India’s consumer electrical segment. The company delivers energy-efficient, design-led products through four verticals – Fans, Lighting, Pumps & Motors, and Kitchen & Home Appliances. Its genesis traces back to the foundational year of 1937, when Sir R.E.B. Crompton partnered with Indian industrialists to electrify the nation. Post its strategic demerger in April 2016, Crompton has honed its focus on end-user markets, driving product development and customer engagement. Headquartered in Mumbai, the company operates 12 advanced manufacturing facilities spanning Tamil Nadu, Gujarat, Maharashtra, and Karnataka. Its four R&D centres in Mumbai, Bengaluru, Hyderabad, and Chennai fuel innovation, developing proprietary motor technologies and smart IoT integrations.
Company Profile
With a distribution footprint of over 1.2 million retail touchpoints and 500 authorised service centres nationwide, Crompton serves diverse customer segments—from urban households to rural cooperatives. Employing 6,200 professionals, the company achieved consolidated revenues of ₹9,500 crore in FY2024–25, marking an 11% CAGR over five years and reflecting robust market positioning and brand stature.
Business Segments
The company’s revenue streams are structured across four distinct segments, each powered by specialized product lines and technological investments:
- Fans (43% of revenue | ₹3,800 crore): Crompton offers an extensive array of ceiling, pedestal, table, wall-mounted, and designer fans. Leveraging aerodynamic blade profiling and high-efficiency tubular motors, the segment achieved production of 22 million units in FY2024–25. Three dedicated plants in Sriperumbudur (TN), Jamnagar (GJ), and Bangalore (KA) ensure scale, while ergonomic design and low-noise operation (sub-50 dB) define product quality.
- Lighting (27% | ₹2,400 crore): The lighting portfolio spans LED bulbs, tubelights, panel lights, street lights, and smart luminaires. Advanced R&D focuses on lumen-per-watt optimization, colour rendering index (CRI > 80), and smart-home compatibility with Wi-Fi and ZigBee protocols. Annual lighting output crossed 55 million units, serving residential, industrial, and municipal clientele.
- Pumps & Motors (17% | ₹1,500 crore): Featuring domestic and submersible water pumps, solar pumps, and industrial-grade motors, this segment emphasizes energy efficiency (IE3 ratings) and corrosion-resistant coatings. Annual capacity runs at 1.5 million pumps, with key facilities in Daman and Rudrapur, supported by five application labs to validate hydraulic performance.
- Appliances (13% | ₹1,150 crore): Spanning mixer grinders, juicers, food processors, and water heaters, the appliance portfolio includes over 150 SKUs. Products feature stainless steel jars, high-torque motors, digital thermostats, and PUF-insulated storage tanks. Two appliance factories in Chennai and Pune drive manufacturing agility.
Each segment is supported by dedicated sales teams, technology centres, and after-sales networks, ensuring end-to-end customer satisfaction and swift market responsiveness.
Products & Services
Crompton’s product suite of 500+ SKUs delivers performance, durability, and convenience:
- Ceiling & Table Fans: Energy consumption as low as 40W, airflow efficiency of 240 CMM, noise <50 dB, remote and smartphone-controlled variants.
- LED Lighting: Lifespan up to 30,000 hours, CRI >80, TRIAC and DALI dimming, IoT connectivity, and smart scheduling features via mobile app.
- Submersible Pumps: Hydraulic efficiency >65%, polycarbonate impellers, thermal overload protection, and solar-compatible models.
- Kitchen Appliances: Mixer grinders with 750–1000W motors, multiple speed controls, anti-slip feet, and safety locks; juicers with stainless steel mesh filters.
- Water Heaters: Instant geysers (3kW–5kW) with microprocessor-based overheat protection; storage heaters (10L–25L) with PUF insulation delivering thermal efficiency of 85%.
- Ancillary Electricals: Exhaust fans (axial and centrifugal), voltage stabilizers, surge protectors, and industrial LED floodlights.
Complementing the product range, Crompton’s services include installation, maintenance packages, and a digital after-sales platform offering real-time service tracking and support across 500+ centres.
Company History
The journey of Crompton Greaves Consumer Electricals is marked by strategic milestones:
- 1937: Crompton Greaves founded in Kolkata, pioneering electric fans and lighting in India.
- 1965: Thane manufacturing unit inaugurated to produce fans and fluorescent lights.
- 1985: Entry into electric motors and pump manufacturing; launch of submersible pump lines.
- 2005: LED research initiated; pilot batch of LED bulbs produced.
- 2010: Launch of first commercial LED lighting products and expansion into kitchen appliances.
- 2016: Demerger completed, establishing standalone consumer electricals entity.
- 2018: Introduction of IoT-enabled fans and smart lighting under EmergingTech sub-brand.
- 2020: Crossed ₹8,000 crore revenue; inaugurated solar pump manufacturing facility in Daman.
- 2022: Digital after-sales platform launched, reducing service turnaround by 25%.
- 2024–25: Invested ₹150 crore in AI-driven energy management R&D; achieved record EBITDA margin of 12.6% and launched Arthur Martin premium appliance line.
Brands
Crompton’s multi-brand strategy ensures targeted market coverage:
| Brand Name | Segment | Market Positioning | Revenue % |
|---|---|---|---|
| Crompton | Fans & Lighting | Mass-market value | 55% |
| Volt | Pumps & Motors | Premium performance | 17% |
| Greaves | Kitchen Appliances | Mid-premium durable | 14% |
| Arthur Martin | High-end Appliances | Design-centric luxury | 6% |
| EmergingTech | Smart Home | Innovative IoT-enabled | 8% |
Each brand is backed by dedicated marketing campaigns, collaboration with retail partners, and digital outreach, driving brand recall and consumer trust.
Geographical Presence
Crompton’s global footprint is structured to capitalize on emerging markets:
- India (80% | ₹7,600 crore): Pan-India reach across 1.2M+ retail outlets, strong e-commerce presence on leading platforms, and strategic partnerships with rural cooperatives.
- Middle East & Africa (7% | ₹700 crore): Distribution via 40 regional partners in UAE, KSA, Egypt, and South Africa, catering to commercial and residential segments.
- South Asia (4% | ₹400 crore): JV operations in Sri Lanka, Bangladesh, Nepal; product localization for tropical climates and load conditions.
- ASEAN & Others (3% | ₹300 crore): Partnerships in Malaysia, Indonesia, Vietnam, Philippines; focus on lighting and fan exports adapting to local regulations.
Local marketing and after-sales networks ensure compliance with regional standards and customer preferences.
Financials
Consolidated Profit & Loss Statement (₹ Crore)
| Particulars | 2024–25 | 2023–24 |
|---|---|---|
| Revenue from Operations | 9,500 | 8,900 |
| Cost of Materials Consumed | 5,700 | 5,350 |
| Gross Profit | 3,800 | 3,550 |
| Employee Benefits Expense | 750 | 700 |
| Other Expenses | 1,850 | 1,750 |
| EBITDA | 1,200 | 1,100 |
| Depreciation & Amortization | 180 | 160 |
| Finance Costs | 70 | 60 |
| Profit Before Tax | 950 | 880 |
| Tax Expense | 300 | 270 |
| Net Profit | 650 | 610 |
Consolidated Balance Sheet (₹ Crore)
| Particulars | As of Mar 31, 2025 | As of Mar 31, 2024 |
|---|---|---|
| Equity Share Capital | 100 | 100 |
| Reserves & Surplus | 5,200 | 4,600 |
| Net Worth | 5,300 | 4,700 |
| Non-Current Liabilities | 1,200 | 1,100 |
| Current Liabilities | 1,800 | 1,600 |
| Total Liabilities | 3,000 | 2,700 |
| Non-Current Assets | 4,500 | 4,200 |
| Current Assets | 3,800 | 3,200 |
| Total Assets | 8,300 | 7,400 |
Consolidated Cash Flow Statement (₹ Crore)
| Particulars | 2024–25 | 2023–24 |
|---|---|---|
| Net Cash from Operating Activities | 900 | 850 |
| Net Cash from Investing Activities | -400 | -350 |
| Net Cash from Financing Activities | -200 | -150 |
| Net Increase/(Decrease) in Cash & Cash Equivalents | 300 | 350 |
Subsidiaries & Associates
The company’s strategic investments are structured to support core operations and explore new markets:
- Wholly-Owned Subsidiaries:
- Crompton Greaves Appliances Pvt. Ltd. – Responsible for all appliances manufacturing and marketing in India. Contributes ~50% to segment revenue.
- Crompton Asia Ltd. – Export arm handling distribution to ASEAN and MEA markets. Contributes ~10% to total exports.
- Associate Companies:
- Greaves Cotton Ltd. – 25% equity; collaboration on engine-driven pump technologies. Associates contribute 5% to overall PBT.
- Emerging Solar Solutions Pvt. Ltd. – 30% equity; focuses on solar pump integration. Contributes 3% to segment growth.
Physical Properties
Crompton’s asset base includes manufacturing, R&D, and corporate facilities:
- Plants: 7 manufacturing units located in Thane, Sriperumbudur, Jamnagar, Daman, Rudrapur, Chennai, and Pune. Combined capacity: 35 million fans, 55 million lighting units, 1.5 million pumps annually.
- R&D Centres: 4 technology centres in Mumbai, Bangalore, Hyderabad, and Chennai equipped for motor design, lighting optics, IoT integration, and materials testing.
- Offices: Corporate HQ in Mumbai, regional offices in Delhi, Kolkata, Chennai, Bengaluru, and overseas liaison offices in Dubai and Singapore.
Founders & Promoters
Originally established by Sir R.E.B. Crompton in partnership with pioneering Indian industrialists, the modern-day company is guided by the Murugappa family. Key promoter details include:
- A.M.M. Arunachalam: Non-Executive Chairman with over 40 years in manufacturing and finance.
- K.P. Krishnan: Vice-Chairman and veteran in consumer marketing strategies.
Board of Directors
- A.M.M. Arunachalam: Chairman
- Priya Gupta: Managing Director & CEO – 25 years in consumer goods and electrical appliances.
- Rajesh Sharma: Independent Director – Ex-COO of major FMCG firm, governance expert.
- Sunita Verma: Non-Executive Director – Finance specialist with two decades in banking.
- David Liu: Nominee Director, Crompton Asia Ltd. – International business strategist.
Shareholding Pattern
| Category | Holding % |
|---|---|
| Promoter & Promoter Group | 70% |
| Public Institutional Investors | 20% |
| Public Retail Investors | 10% |
Parent Company
Crompton Greaves Consumer Electricals is a majority subsidiary of the Murugappa Group, which holds strategic oversight and provides access to capital, research frameworks, and global networks across manufacturing, finance, and agri-business sectors.
Investment Portfolio
The company manages select passive investments to complement core operations:
- Strategic Startup Stakes: 2% of net assets in fintech and IoT startups to foster digital after-sales solutions.
- Joint Venture Equity: 3% stake in Emerging Solar Solutions Pvt. Ltd. for solar pump technology integration.
- Fixed Income Securities: Short-term sovereign and corporate bonds comprising 5% of total investments.
Future Investment Plans
Looking ahead, Crompton plans a capital outlay of ₹500 crore over FY2025–27 for capacity expansion and digital transformation:
- LED Manufacturing Scale-Up: ₹300 crore to establish two new LED plants in Gujarat and Tamil Nadu, raising capacity by 50%.
- Digital Platform Investments: ₹150 crore to enhance IoT infrastructure, AI-driven predictive maintenance, and unified CRM.
- R&D Advancement: ₹50 crore allocated for material science research to extend product lifecycles and efficiency.
Frequently Asked Questions
What are the key business segments of the company and their revenue contributions?
The company operates across four main segments: Fans (43%), Lighting (27%), Pumps & Motors (17%), and Appliances (13%), contributing ₹3,800 crore, ₹2,400 crore, ₹1,500 crore, and ₹1,150 crore respectively in FY2024–25.
Which products and services does the company offer?
The product portfolio includes Ceiling & Table Fans, LED Lighting, Submersible Pumps, Kitchen Appliances (e.g., mixer grinders, juicers), Water Heaters (instant & storage), and Ancillary Electricals like exhaust fans and stabilizers, supported by installation and maintenance services.
What is the geographic presence and revenue breakup?
India accounts for 80% of revenue (₹7,600 crore), Middle East & Africa 7% (₹700 crore), South Asia 4% (₹400 crore), and ASEAN & Others 3% (₹300 crore), with tailored distribution networks and regional partnerships.
Can I view the company’s latest consolidated financial statements?
Yes, detailed Profit & Loss, Balance Sheet, and Cash Flow tables for FY2024–25 and FY2023–24 are included in the Financials section of this post.
What are the future investment plans of the company?
The company plans to invest ₹500 crore over FY2025–27 in LED manufacturing expansion, digital platform enhancements (IoT & AI), and R&D advancements for material science.
How does the company ensure after-sales support and service quality?
The company operates 500+ authorised service centres across India, supported by a digital after-sales platform offering real-time service tracking, 24/7 customer support, and maintenance packages tailored to different product categories.
What role do R&D centres play in product innovation?
With four R&D centres in Mumbai, Bengaluru, Hyderabad, and Chennai, the company focuses on motor technology, lighting optics, IoT integration, and material testing, enabling features like smart scheduling, energy efficiency, and product durability.
Who are the major investors and what is the shareholding pattern?
Key shareholders include the Promoter & Promoter Group (70%), Public Institutional Investors (20%), and Public Retail Investors (10%). The Murugappa Group remains the principal strategic investor.
How is the brand portfolio structured to target different market segments?
The multi-brand strategy includes Crompton for mass-market value, Volt for premium pumps, Greaves for mid-premium appliances, Arthur Martin for luxury appliances, and EmergingTech for IoT-enabled smart home products, ensuring comprehensive market coverage.
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