Amul was Founded in 1946 to stop the exploitation by middlemen and Inspired by the freedom movement.
Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India’s largest food product marketing organisation with annual turnover (2019-20) US$ 5.1 Billion . Its daily milk procurement is approx 23 million lit per day from 18600 village milk cooperative societies, 18 member unions covering 33 districts, and 3.6 million milk producer members.
Amul Franchise Business Opportunity
Amul Parlour: Amul Parlours are exclusive Amul outlets which stores and sells entire range of Amul products. The outlets are spread over 100 to 300 Sq Ft in markets,
premier educational institutes, hospitals, railway stations, bus stations, municipal corporation gardens etc. where there are high footfalls.
The Amul franchise will have a prebuilt shop / space in a good location either owned or rented.
The Amul franchise is expected to bear the entire cost (viz. interiors and equipment, excluding property cost) of setting up the store which is expected to be in the range of Rs. 1.50 lacs to Rs. 6.00 lacs depending upon the format wholesale dealers will supply stocks at the parlour and the franchisee will avail retail margin.
Retail margins will vary from product to product. Franchisee need not pay any royalty or share any revenue with Amul. Working capital requirement would be extra depending upon sales volume. Expected monthly sales turnover will vary from place to place depending on location of the parlour. It may be in the range of Rs. 5 lac to Rs 10 lac per month.
- Expected Range of Investment: Rs. 1.50 lacs to Rs. 6.00 lacs
- Expected Range of Sales Per Month: Rs. 5 lac to Rs 10 lac per month.
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Two Types of Format in Amul Franchise
Two types of format investment available in Amul Franchise based on the size and the Investment
- Amul Preferred Outlet/Amul Railway Parlour/Amul Kiosk
- Amul IceCream Scooping Parlour
Amul Preferred Outlet/Amul Railway Parlour/Amul Kiosk
This category Requires investment in the range of Rs 2 Lacs [approx]. The space required is in the range between 100-150 Sqft.
The following is the Average Returns on MRP of Product
- Pouch Milk – 2.5%
- Milk Products – 10%
- Ice Cream – 20%
The following are the Requirement
- Prebuilt Reqd.Sqft – 100 – 150 Sqft
- Investment by the Franchisee – Rs 2 lacs [approx].
The following are the Break up of Investment
- Non Refundable Brand Security: Rs 25,000
- Renovation: Rs 100,000 [approx]
- Equipments: Rs 70,000 [approx]
- Plus some incidental Cost
Amul IceCream Scooping Parlour
This category Requires investment in the range of Rs 6 Lacs [approx]. The space required is in the range of More than 300 Sqft.
The following is the Average Returns on MRP of Product
- About 50% on recipe based ice cream scoops / sundaes / floats / shakes / baked pizzas / sandwiches / cheese slice burger / garlic bread / hot chocolate drink (Amul Pro).
- For pre-packed ice creams the margin would be 20% approx.
- These ice cream parlours will also sell other Amul products where the margins will be to the tune of 10%.
The following are the Requirement
- Prebuilt Reqd.Sqft – More than 300 Sqft
- Investment by the Franchisee – Rs 6 lacs [approx].
The following are the Break up of Investment
- Non Refundable Brand Security: Rs 50,000
- Renovation: Rs 4,00,000 [approx]
- Equipments: Rs 1,50,000 [approx]
- Plus some incidental Cost
About Amul [Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF)]
It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as ‘AMUL’,which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.
Its success has not only been emulated in India but serves as a model for rest of the World. It is exclusive marketing organisation of ‘Amul’ and ‘Sagar’ branded products.
It operates through 61 Sales Offices and has a dealer network of 10000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese,Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc.
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Gujarat Cooperative Milk Marketing Federation Ltd
GCMMF is India’s largest exporter of Dairy Products. It has been accorded a “Trading House”status. Many of our products are available in USA, Gulf Countries,Singapore, The Philippines, Japan, China and Australia.
GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 16 years. For the year 2009-10, GCMMF has been
awarded “Golden Trophy” for its outstanding export performance and contribution in dairy products sector by APEDA.
In 2013-14, GCMMF took giant strides in expanding its presence in International markets. Amul’s presence on Global Dairy Trade (GDT) platform in which only the top six dairy players of the world sell their products, has earned respect and recognition across the world.
By selling milk powders on GDT, GCMMF could not only realize better prices as
per market demand but it also firmly established Amul in the league of top dairy
players in world trade.
For its consistent adherence to quality, customer focus and dependability, GCMMF has received numerous awards and accolades over the years. I received the Rajiv Gandhi National Quality Award in 1999 in Best of All Category.
In 2002 GCMMF bagged India’s Most Respected Company Award instituted by
Business World. In 2003, it was awarded the The IMC Ramkrishna Bajaj
National Quality Award – 2003 – certificate of merit- for adopting noteworthy
quality management practices for logistics and procurement.
GCMMF is the first and only Indian organisation to win topmost International Dairy Federation Marketing Award for probiotic ice cream launch in 2007. For the innovations, GCMMF has received AIMA-RK Swamy High Performance brand award 2013 and CNN-IBN Innovating for better tomorrow award in 2014.
World Dairy Innovation Awards- 2014 for Best Marketing Campaign – “Eat Milk with Every Meal”. For the tree plantation activity GCMMF has received seven consecutive Good Green Governance award from Srishti during 2007 to 2013.
The Amul brand is not only a product, but also a movement. It is in one way, the representation of the economic freedom of farmers. It has given farmers the
courage to dream. To hope. To live.
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