Here you can find the list of top Soap Brands in India which is sorted out based on market share. The soap manufacturing industry is one of the oldest industries operating in the FMCG sector in India, and accounts for more than 50% of the consumer goods sector.
The soap market in India is segmented based on brands, (Lux, Dove, Pears, Santoor, etc.), category (beauty soaps, health soaps, and others), and players operating in the market (Hindustan Unilever, ITC, Wipro, and others). During FY 2017, the beauty soaps segment had a market share of ~50%, followed by the health soaps segment.
List of Top Soap Brands in India 2021
1. Lifebuoy
Lifebuoy Brand started with William Lever’s goal to stop cholera in Victorian England. Over the past century, we’he envolved into the world’s #1 selling germs protection soap and a worldwide leader bringing beter health and hygiene to billions.
- Market Share in India: 17.7 %
Lifebuoy Total 10 Bar Soap contains and Lifebuoy patented ingredient, Active5. The rich, creamy lather of Lifebuoy Bar soap leaves you clean and fresh while the advanced formulation cares for your skin.
In 2005 Lifebuoy was awarded a ‘Citizen Brand’ accolade in Indonesia in recognition of the work it has undertaken in hygiene education over the years, including community health projects with UNICEF and the Indonesia Doctor Association (IDA).
2. Santoor
Santoor is the flagship brand of Wipro Consumer Care. For over three decades, millions of Indian women have trusted Santoor, making it the No. 2 soap brand* in the country. Today, Santoor Sandal and Turmeric Soap is synonymous with younger looking skin.
- Market Share in India: 15.1 %
- Turnover: Rs 2000 Cr +
- Made with the finest natural ingredients – Sandal and Turmeric
- For younger looking skin
For centuries, Sandal and Turmeric have been a part of skin care for Indian women. Taking this tradition forward, Santoor combines them in this soap to give you smooth and soft skin, with youthful radiance.
- Sandal & Turmeric
- Almond Milk & Sandal
- Lime & Aloe Vera
- Saffron & Sandal
Sandal is a timeless ingredient in the beauty regimen of Indian women. It removes blemishes and smoothens skin. Turmeric has antiseptic properties that help protect the skin, giving it a youthful glow. Santoor Soap combines the benefits of Sandal and Turmeric to give you youthful, glowing skin.
3. Lux’s
There is more to women than you can see. Beyond being just a pretty face, they have many unseen sides, just like our LUX® fine fragrance skin treats. LUX ® has been bringing the best of beauty and the pleasure that comes with it to women around the world. We inspire women to embrace their femininity and express their beauty beyond appearances.
- Market Share in India: 12.5 %
From the start, LUX® has been among the first to use Hollywood stars in our advertising. Since 1925, we have been embraced by iconic stars, and by all women who take strides forward while embracing their femininity.
4. Dove
First launched in the US in 1957. One of the leading brands of Unilever globally. Presence in 80 countries worldwide with a range of superior products from bar, lotions, body washes, face care and creams.
Leading bar brand in UK, US and Canada. Fastest growing hair category brand in India
Dove is the home of real beauty. For over a decade, The Brand has been working to make beauty a source of confidence, not anxiety, and here’s where the journey continues.
Beauty is not defined by shape, size or colour – it’s feeling like the best version of yourself. Authentic. Unique. Real.
5. Pears
Pears is a skin-care brand. Its range, which includes face wash and hand soap, contains glycerin and natural oils, making the products gentle and non-abrasive, and drawing recommendations from doctors and paediatricians. Pears products are available in India, Sri Lanka and Nigeria.
Pears is the gentle way to keep your skin looking innocent and beautiful. It is enriched with pure glycerin and natural oils that gently moisturize skin to keep it smooth while its mild fragrance and soft lather ensure that your skin gets the pampering it deserves.
6. Cinthol
Started in 1952, Cinthol was India’s first deodorant and complexion soap brand. Since the beginning, Cinthol has been evoking confidence and freshness in its users.
Cinthol was the epitome of machismo, with Vinod Khanna calling it his Body Confidence Soap. It was the brand of the alpha male, with other celebrities like Imran Khan, Shah Rukh Khan, Arvind Swami, John Abraham and Hrithik Roshan endorsing Cinthol over the years.
Cinthol is more than just a personal care brand. It’s a philosophy, best summarized in the three words ‘Alive is Awesome’. It’s about giving people incredible experiences that make living worthwhile. And every Cinthol product is one such experience in itself.
7. Vivel
Vivel is already a Rs 500 Crore Brand in terms of annualized consumer spend. Vivel Committed to creating products that deliver nourishment for the skin.
The essence of Brand Vivel culminates in its current role in the lives of women today, where they have an equal right to dream, live with respect and be achievers. Vivel inspires them to ‘Never Compromise’.
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