Amara Raja Batteries Ltd | Company Brands

Amara Raja Batteries Limited is the technology leader and one of the largest manufacturers of lead-acid batteries for both industrial and automotive applications in the Indian storage battery industry.

  • 350+ Destinations in India
  • 2,000+ Channel Partners
  • 22 OEMs Serviced
  • 7,000+ EXIM Containers (annually)
  • 29 Distribution Centers
  • 20 International Destinations

The Company is a leading manufacturer of automotive batteries and home UPS/ Inverter batteries under the brands Amaron ® and PowerZoneTM, which are distributed through pan-India sales & service retail network.

Amara Raja Batteries Limited Profile

Amara Raja Batteries Limited (ARBL), the flagship company of the Amara Raja Group, is the technology leader and is one of the largest manufacturers of lead-acid batteries for both industrial and automotive applications in the Indian storage battery industry.

Amara Raja supplies automotive batteries under OE relationships to

The Company is also the leading private label supplier for prominent brands. In India, Amara Raja is the preferred supplier to major telecom service providers, telecom equipment manufacturers, the UPS sector (OEM & Replacement), Indian Railways
and to the Power, Oil & Gas, Motive among other industry segments.

The Company’s Industrial and Automotive batteries are exported to 32 countries across the globe.

Amaron Battery Brands

The Company’s products and brands are exported to most of the countries in the Indian Ocean Rim. The iconic Brand Amaron and PowerZone range finds application in passenger vehicles, commercial vehicles, tractors, three-wheelers and twowheelers and caters to OEs and the aftermarket segments.

Amara Raja’s Industrial Battery Division comprises of brands such as

  • PowerStack®,
  • Amaron Volt ®,
  • Amaron Sleek ®,
  • Amaron Brute ®,
  • Amaron Solar and Amaron Quanta ®

The automotive battery division also produces home UPS batteries. Over the years, Amara Raja has set up an entrenched distribution network comprising 30,000- plus Amaron and PowerZone retailers for a pan-India reach. This distribution edge has helped the Company sustain its competitive dominance in the aftermarket segment.

The Industrial Battery Division powers telecom equipment, UPS, railways and solar and motive power sectors. Amara Raja’s worldclass facilities located at Tirupati and Chittoor, benchmarked to the ISO 9001, ISO 14001, BS OHSAS 18001 and EnMS 5001 standards, manufacture batteries ranging from 7 Ah to 6,000 Ah capacity.

The Company sales team is aptly supported by a network of 120 SWEAR service partners in addition to its own personnel. The Company brand’s Include

  • Amaron Quanta®,
  • Amaron Volt®,
  • Amaron Sleek®,
  • Amaron Brute®,
  • Amaron Solar
  • and Power Stack®

The Company largely handles the business on B2B basis to serve customers like telecom operators, tower companies, UPS OEMs, power utilities and solar integrators. The Company has a strong distribution network covering 130 AQuA channel partners across the nation to serve the replacement markets of UPS batteries.

History of Amara Raja Batteries Limited

It was in the year 1985 that Amara Raja made its humble beginning. The company Founder Chairman Dr Ramachandra N Galla has returned from the USA with the expressed purpose of making a difference by ushering development in his homeland at Chittoor District, Andhra Pradesh.

He firmly believed that apart from business objectives, Entrepreneurs had an underlying responsibility towards empowering people and advancing social goals

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